About us

misōu is a contemporary Egyptian clothing brand, designed for the busy, modern-day woman balancing many roles and demands, wanting to feel beautiful and unique while doing it all. misōu crafts easy to wear, inimitable pieces that integrate fresh silhouettes with unexpected design elements, creating that perfect balance between wearability and character, making it easy to comfortably stand out and feel good about yourself throughout your day. An inclusive brand, misōu’s cool, feminine pieces cater to all lifestyle choices and body types. Whether essential or statement, all pieces are designed to recreate that simplicity and effortlessness of raw beauty.